Thursday, August 9, 2012

Video Format: Codec Code

A few weeks ago I ran a rundown on all the digital music formats out there and what they mean in terms of sound quality and hard-drive space.
codec code-video formats
The obvious thing would have been to follow up the next week with a rundown on the different video formats available, but it turns out I'm not that on the ball because it didn't occur to me until almost two weeks later.

Digital video formats matter because honestly it's a witch's brew out there when it comes to formats, compression, resolutions, frame rates, players and special features like the ability to watch a digital video rip in a different language or with subtitles or with chapter markers that let you skip around your videos like watching a DVD.

No device, media player or web browser seems to play every format, and there are some that are wholly incompatible. For example, you can't watch Adobe Flash encoded videos on most smart phones and gadgets, but H.264 videos — an open standard — do just fine. Different cameras also encode video differently.

It can be incredibly frustrating, especially if you own multiple devices and they all have different screen resolutions and ratios (e.g. 4:3 vs. 16:9).

Some devices can't show HD movies, others can — but you can't really watch standard definition movies that take up a quarter as much storage because they look bad when you stretch them out to fit your screen.

VLC player
There are a few things everyone should have to watch videos. One is VLC a free video player that can play almost any type of video file or video stream, and that is widely available as an app as well as a program. It also does a lot more than that.

You can rip videos, alter videos from one video codec to another, download and save YouTube videos and more. PotPlayer is another solid option that improves all the time.

If you watch videos on your computer, then you should probably have a few different browsers as they all handle video files a little differently.

If you have a lot of DVDs/Blu rays you'd like to rip (and while I'm against piracy I'm all for ripping media that you own to back it up because we all know that one small scratch can kill a disk) you'll need Handbrake.

And every gadget, phone and tablet, has different video apps you might want to get in addition to the native player: VLC, MX Player, etc.

My advice for organizing your digital video files is to keep things consistent — if you're ripping DVDs you should rip them to the same format, whatever format you choose. You should rip to a consistent definition that works for all your media players so you don't have to do it over and over and own five versions of the same movie.

If you use your digital camera, digital video camera, GoPro, gadgets, computer, etc. to record video, then chances are you get to pick between a few different formats and options. Try to make that consistent as well, although that might not be possible.

One thing you can do is to make a grid of the various tech specs of all your gadgets so you'll know what your maximum and minimum specs are. Generally, televisions and HD computer screens are able to upscale or downscale video to fit the screen, although the quality will vary at less than the maximum optimum settings. Some gadgets can be a little trickier.

For example, an iPad 3 has a native screen resolution of 2048x1586 pixels, and records video in 1080p high definition at 30 frames per second — that's a 16:9 aspect ratio and a native resolution of 1920x1080 pixels.

For video playback, an iPad 3 is capable of playing back H.264 video up to 1080p at 30 frames per second, .m4v, .mp4 and .mov formats, MPEG-4 video up to 2.5 Mbps at 640x480 resolution and 30 frames per second, and so on.

Samsung's Galaxy Note, of which five million units have been shipped as of last week, ships with a 1280x800 screen, records video at 1080p @24 to 30 frames per second, can play back 1080p@30fps, and supports a few additional compressed formats — named DivX, WMV and VC-1.

Apple TV, Google TV, Xbox 360, PS3, Rokku, etc. all support a variety of different formats as well. Make sure you know what's what.

Once you figure out the best resolution and frame rate for your video files, the next thing to do is to pick a format. The best advice here is to go with a universal standard that's supported by everybody rather than an alternative codec that might offer better compression or other features. You can't go wrong with H.264, which is generally high quality, or MPEG-4, which is a little more compressed but looks good at a high bitrate.

MKV stacks up well for quality and features but it's not well-supported unless you can run VLC, PotPlayer, Xbox Media Centre, Boxee, etc. on all your gadgets and systems.

Source:piquenewsmagazine

Thursday, August 2, 2012

Mobile Video Ad-YuMe Mobile Flip

YuMe Mobile Flip takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers.
Seeking to capitalize on the rapid growth in mobile video, online video ad tech provider YuMe launched a new mobile video format this week dubbed YuMe Mobile Flip with brands Elizabeth Arden, GlaxoSmithKline and American Greetings rolling out campaigns, according to YuMe's Ed Haslam. Beet.TV caught up with YuMe's Senior VP of Marketing for more details.The new ad format allows for interactivity in mobile video that takes advantage of the touch screen capabilities of mobile screens, he says.

From on.aol

How to Rip DVD to Your iPhone 4s

To the DVD collectors, there are always dozens of reasons for storing some classic DVDs. Besides, for ordinary people, certain kinds of collectors’ edition DVDs would also be worth of putting into their storehouse. Either copy to hard disc or to portable devices like iPhone 4s, a backup copy will help perfect for you.

To reach the target, you need a useful DVD ripper. As a professional DVD ripper, Leawo DVD Ripper can help you rip and backup your favorite DVDs. You can put the ripped videos to your iPhone 4s since it can also convert format.

Let’s see how this tool performs:
leawo dvd ripper-steps
1. Import.
Click “load DVD” button to import your DVD files.

2. Select.
Select output format in “Profile” panel; choose the video formats you need. For most mobiles, mp4 would be suitable.

3. Edit.
 Click “edit” button to edit your video. Trim, crop, effect and watermark, you can also rotate it. Choose the effects accordingly to add some special feelings to your video. Other settings are available in “edit”-“settings”, or the panel beside “profile”.
dvd ripper-settings
 4. Convert.
After all is set, start the ripping process. Then you can get the DVD to your mobile phone.

Some Tips:

Portable devices that are supported by Leawo DVD Ripper: like iPad, iPad 2, iPhone, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, HTC EVO 4G, BlackBerry mobile phones, Android phones, etc.

With this you can also convert DVD to video in variety of formats like AVI, WMV, MP4, MP3, 3GP, MOV etc.

2D to 3D effect is also available: Red/Cyan, Red/Blue, Red/Green, Blue/Yellow, and Interleaved, side by side.

Wednesday, August 1, 2012

Mobile Video Formats to be Launched-Yume Video Ad

As mobile video consumption skyrockets, the medium has become a hotbed for innovation in ad formats. The number of worldwide mobile video views should nearly triple from 108 billion last year to 280 billion this year, according to Strategy Analytics.

Mirroring the growth, video ad network YuMe has rolled out a new mobile video format that allows for additional interactive enhancements in mobile video ads. The company also said it will now enable tablet-only campaigns for marketers to take advantage of the boon in that venue.
ad network yume
The new mobile ad format is called YuMe Mobile Flip and it works on both Apple and Android devices, as well as tablets and phones. Elizabeth Arden, GlaxoSmithKline, and American Greetings have launched campaigns in the last week using the format that allows users to swipe or flip between two views of an ad or video, tap to receive more information, or even to place an order via the mobile ad. The Elizabeth Arden spot allows viewers to watch more videos or locate a store, while the GlaxoSmithKline ad for Tums provides options for coupons.

“It’s not just a static impression or a single pre-roll, but the chance for brands to get higher interaction and engagement rates,” said Ed Haslam, senior VP marketing at YuMe.

YuMe has seen increases in brand lift when marketers apportion some of a TV budget to online video, and expects mobile video units to also boost brand awareness for multiplatform campaigns. “With a campaign that leverages both platforms, from a brand recall standpoint, we’re seeing at least 35 percent increase, and from a message recall standpoint, we’re seeing a 44 to 45 percent increase over single-platform ads such as TV alone,” Haslam said.

Haslam added that six months ago about 1% to 3% of total impressions on the YuMe network were for mobile video. Now that figure is closer to 5% to 10%.

From mediapost

Tuesday, July 31, 2012

Top 5 80s' Cartoons



If you grew up watching cartoons during the eighties then you’ve no doubt noticed how some of that period’s most beloved shows are now being turned into Hollywood blockbusters. What with the sequel to the Transformers movie and GI Joe coming to theaters soon, and Thundercats and Voltron just looming over the horizon, those of us who’re wetting our pants in anticipation will have more than enough to aid in our reversion to childhood. So then how about those other shows that were on during that same timeframe? You know, all the derivative copycat cartoons that jumped on the bandwagon of existing for the sole purpose of selling toys? Not ringing any bells? Maybe this list will jog your memory then.

5. M.A.S.K
M.A.S.KStarting the countdown is everyone’s favorite, M.A.S.K. This show had absolutely nothing to do with the 1985 film of the same name starring Cher. Instead it was about a group of highly specialized Special Operatives who wore masks designed to interface with their respective vehicles. M.A.S.K. stood for Mobile Armor Strike Kommand (this was way before Mortal Kombat popularized the whole ‘K’ thing), and the main antagonists of the series was the terrorist group known as V.E.N.O.M (Viscious Evil Network of Mayhem, and yes it’s okay to laugh). Doesn’t sound terribly original does it? Well that was kind of the point since the show existed for the sole purpose of selling toys to directly compete with the likes of GI Joe and Transformers. That’s not to say I didn’t enjoy it when it came on, especially since it had a flying DeLorean in it. Now who doesn’t like that?

4. Challenge of the Gobots

Challenge of the Gobots
Following closely behind is this blatant Transformers rip-off. Or was it? The interesting thing to note about the Gobots is that they started life out as a Japanese toy line called Machine Robo which was originally released in 1982. Tonka imported the toy line and rebranded it as The Gobots. The animated show debuted in 1984 which was the same year the Transformers show came out. So no, they’re not exactly a rip-off, per se. Unless of course you consider the fact that Transformers was based on another Japanese toy line which appeared in the seventies…whoa, I’m dizzy. So why did this show fail miserably? That’s a rhetorical question of course and the answer is obvious. No sex appeal. But no seriously, the ‘female’ Gobots looked just the ‘male’ ones, only they chicks had lipstick and eye shadow on. But no boobs, go figure. Anyway, moving right along…

3. Silverhawks
Silverhawks
Brought to us by the same folks that gave us the wonderful Thundercats, this cartoon had it all. The intrepid team made up of an ecclectic array of colorful characters, the dark and menacing threat to the galaxy, a killer intro sequence with better animation than the actual show…except for one thing. It was basically Thundercats with a new paint job. Don’t believe me? Check this out. Six members of a team travel out to the far reaches of the galaxy and are faced with a foe that has the ability to shapeshift into something very powerful. That enemy has a ragtag assortment of bumbling henchmen who prove useless from time to time. The team of good guys has a leader whom they all look up to, and there is of course the one token lady that’s smoking hot. So which show was I talking about? If you guess both then you get a prize…well, I guess you really don’t, sorry.

2. Visionaries: Knights of the Magical Light
Knights of the Magical Light
Heck of a title huh? I gotta say this show struck the right chords with me for some reason and I was very disappointed that it was swiftly cancelled. The premise was just really cool. The planet of Prysmos enjoyed a thriving technological age for thousands of years, until one day the realignment of the three suns spelled the end of that era. So ended the age of technology and thus began the age of magic. Pretty cool so far right? It gets better. In this dark time mankind went through a medieval period and soon there emerged two factions of warring knights. The wizard Merklyn tired of these constant skirmishes and sought to end them by granting certain member of each faction the powers of animals. Animals such as lions, bears, gorillas, sharks, and each of them could transform into these animals at will. Well, it didn’t last, but did anyone notice anything here? A cosmic realignment causing technology to no longer function? Isn’t that what’s supposed to happen in 2012? Of course I don’t go for that junk, but it’s still a hell of a concept for a cartoon show for kids in any case.

1. The Spiral Zone
The Spiral Zone
Yeah baby, this is the one, because earth’s most powerful soldiers are earth’s last chance against the Spiral Zone! Sorry, I got a bit carried away there but I totally dug this show in just about every way. So what’s it about then? Well, this crazy scientist who calls himself the Overlord decides to drop these Zone Generators across the globe which essentially had the power to turn anybody in their vicinity into zombies. The Zone Riders, a group of 5 soldiers from all over the world were called to the rescue and they were all completely badass. I mean, with names like Colonel Dirk Courage you’d think these guys would be capable of delivering the pain. The bad guys were of course the usual set of bumbling fools, but not as comically overt as in some of the other shows. In fact, Spiral Zone was unique in that it actually tried to present each episode in a relatively realistic manner, and the sense of dread and real danger helped to bolster the viewers enthusiasm. I really liked how unsettling it was to see innocent people turned into zombies, and my relief was palpable when another section of earth was freed from the Zone Generators. This was a real gem, too bad it ended up on the way side.

From beyondhollywood

Monday, July 30, 2012

How to Make Your YouTube Video a Hit?

Do you like sharing videos with others thorough YouTube? Do you want to make it more popular? There are many videos or articles about how to make your videos popular, I picked up 2 of them from YouTube. Useful or not, you can check it out yourself.
Next is from David Spates, he gives you a couple of tips on how to make a youtube hit video and be more popular on youtube.
Maybe you can try some of the tips to make your videos popular. 

Videos from YouTube

Sunday, July 29, 2012

Which Video Format Advertise the Best?

Online video advertising is growing strongly with Forrester predicting U.S. online video ad spend will reach $5.4 billion by 2016 (from $2.0 billion in 2011). The increase in video advertising is substantially outpacing current online ad spending growth by 37%. With all of that money being spent, successful Advertisers will look for video formats that provide the highest ROI. What is the video format that gives you the greatest bang for the buck? Evidence clearly points to Interactive Video (VPAID - Video Player-Ad Interface Definition) over Non-Interactive Video (VAST – Video Ad Serving Template).