Mobile Video Ad-YuMe Mobile Flip

YuMe Mobile Flip takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers.

Seeking to capitalize on the rapid growth in mobile video, online video ad tech provider YuMe launched a new mobile video format this week dubbed YuMe Mobile Flip with brands Elizabeth Arden, GlaxoSmithKline and American Greetings rolling out campaigns, according to YuMe's Ed Haslam. Beet.TV caught up with YuMe's Senior VP of Marketing for more details.The new ad format allows for interactivity in mobile video that takes advantage of the touch screen capabilities of mobile screens, he says.

From on.aol